How To Sell Land Online

Probably the easiest way to sell land today is through publishing any form of listing online. 30 years ago, this might have been very hard to do since not all people have access to the internet. But today, every person has at least one device that will allow them to browse online. That is why, if you are selling a property (or just about anything), you will be missing a lot of potential buyers if you do not post it online.

We will go through some of the best practices and techniques that you can follow in order to have a successful experience in selling your real property through the help of the internet. We will also take a look at some of the most common online platforms that you can use to publish your listing.

First Things First: Prepare Your Land

Before anything else, you have to do some preparations before you can publish your land online.  There are a number of steps that you have to do, such as cleaning your property, taking care of documentation, and preparing it for a video and/or photo shoot.

Get All the Information About Your Property

If your property is just sitting somewhere and it has not been used for a long time, chances are that not all the information and documents about it have been updated. When selling land, it is very important that you have all this information in your possession since potential owners will definitely be asking some questions. Some of the  most important pieces of information that you need to prepare are the following:

1. Zoning of your property - The zoning of your property determines what can be permitted on your land. Basically, the zoning determines why there is no Walmart in your backyard or a factory three blocks away from you. Any potential buyer will ask you what the zoning is for your property since before buying, they already have a plan in mind about the thing that they want to do with your property, and zoning can make or break that.
2. Taxes - Make sure that your property taxes are updated. Of course, no one would be willing to buy a property with delinquent taxes so make sure that all your taxes are paid.
3. Legal access - This is also extremely important, you have to be sure that your property has some sort of access to it. There are some properties that offer alternative means of access through easements, and this is something that you should clear out with your potential buyers as early as possible.

Take Videos and Photos of Your Property

Since we are talking about selling your property online, you need to be very visual about it. Most people will have an initial interest in the images that they will see. With that said, your pictures have to be very appealing so buyers will become more interested.

A video can also be a very good addition to your online visual arsenal. Sometimes, static images cannot do enough justice especially if your property features amazing views and unique features (such as a creek perhaps). If you wanna go all in, a drone shot can be the best thing. By giving your prospective buyers a bird’s eye view of your property, they will be able to feel a sense of ownership of your land, and we all know that nothing is better than a carefully captured drone shot.

You can check your local area for any services that you can hire to capture your photos and videos. If the budget is tight, you should prioritize the photos more. If you want to save more money, you can do the shoot yourself. There are a lot of techniques that you can learn online on how to capture great landscape images. Whatever your decision may be, be sure to give your potential buyers the best representation of your land through the images that you will be showing them.

Sell Through Online Platforms

Now that we have already covered all the needed preparations that you need to do before you start your land listing online, let us take a look at some of our recommended platforms for your real estate. There are a lot of sites out there that can accommodate your listing, but based on our experience, these three are our top picks.

Craigslist

We included Craigslist on the list because of two main reasons: it is free and there are a lot of users. Every month, millions of people go to Craigslist to look for all sorts of things that are being sold, from sofas, TVs, homes, and even land. Creating an account is also very easy. Just go to their website and register for an account and you can immediately start posting your listings.

When you do your listing, it is crucial that you include all the important information so that you will minimize the unnecessary back-and-forth of questions from your potential buyers. Also, ensure you upload the best images you have captured.

Zillow

Zillow is another free tool that you can use to list your real property online. Unlike Craigslist where one can post anything for sale, Zillow’s listings are only for real estate properties like homes and lands. Zillow also claims that they are the most visited real estate site in the whole United States, making your online listings reach a lot of audiences and only those who are actually looking for real estate properties.  

Creating a listing on Zillow is also very easy. You can follow this 8-step guide that they have posted on their website or watch this YouTube video for a step-by-step tutorial.

Facebook Marketplace

Probably the most accessible platform to you on this list is Facebook Marketplace. As of February 2023, there are 2.96 billion users on Facebook, according to this article from Oberlo. The staggering number of users will give you an idea of how large the market is if you post your listing on Facebook Marketplace.

Facebook Marketplace is a dedicated part of the platform that allows all users to buy and sell any item. This is more like Craigslist where you can post anything (as long as it does not violate the terms of use of Meta), or buy anything you need – including vacant land!

The process of posting to Facebook is also very easy. Just head on to the platform using your computer or your phone and publish your listing after providing all the information. Again, make sure that you use the best images and provide a short but concise description of your property.

Sell To Land Companies Online

Now if doing your own listing to different platforms and responding to messages is not something that you want to do, there is an easier way that you can sell your land online. Aside from the fact that this method will not require you to manage the sale and closing, you will also be spending less time (like way less).

Land companies are businesses that will buy your property within weeks. And you will no longer have to do a catchy description, take amazing photos of your land, or even do multiple listings to different platforms. All you have to do is provide information about your land through the company’s website, wait for them to contact you, and receive your cash offer within two weeks. Around that time, you will likely receive the payment for your property. That is way faster than doing sales by yourself which can take years, or months if you’re lucky.

If you are ready to submit your property for sale to Land Boss, send us a message today and we’ll get back to you with a cash offer within a few days!

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