10 Ways to Sell Your Land Faster in Georgia
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By
Bart Waldon
With over 37 million total acres and a 2023 average per acre farmland value of $3,850 according to the US Department of Agriculture, selling raw and undeveloped land represents big business across Georgia requiring savvy tactics accelerating deal completions. However, mistakes like pricing misalignment with market rates, failing to prep land parcels properly, and solely utilizing passive selling methods rather than targeted outreach stall and sink prospective land divestures.
This guide details 10 essential evidence-backed strategies owners should deploy in order to sell land holdings of all sizes faster even amid recent economic uncertainties impacting broader real estate deals statewide. Leveraging appropriate research-validated approaches transforms Georgia owners’ chances exiting land investments smoothly.
If your goal is to sell your Georgia land fast, here are 10 tips to help you get it done:
Proven Ways to Sell Land Faster in Georgia
1. Price Your Land Competitively
One of the biggest factors in how quickly your land will sell is the listing price. Overpricing is one of the most common mistakes sellers make when trying to offload land fast.
Research recent comparable sales in your area to determine fair market value. Aim to price your land slightly below similar parcels that have sold recently. This will generate more interest and offers.
2. Highlight the Property’s Best Features and Benefits
Put yourself in the shoes of potential buyers. Consider the features and benefits of your land that would be most appealing. Proximity to schools, highways, recreational areas? Room for livestock or agriculture? Natural resources?
Prominently showcase the property’s unique selling points in your marketing materials. Clearly explain how the land could be used. This gets buyers excited about the possibilities.
3. Create Visually Appealing Listing Photos and Videos
Great photos and videos are must-haves these days for attracting quick interest in your listing. Invest time staging or cleaning up the property for top-notch visuals.
Highlight the landscape and any notable features. Use drones and professional photography if possible. Online listings with high-quality images tend to generate the most leads.
4. Market the Property Extensively Online
To net motivated buyers fast, you need maximum online exposure for your land listing. Create listings on multiple sites like Zillow, Realtor.com, Trulia and LandsOfAmerica.
Also market across social media, relevant online forums and your own website if you have one. Leverage targeted online ads as well. Casting a wide net reaches more eyes quickly.
5. Hire an Agent Specializing in Land Sales
Working with an agent who knows the local land market intimately can greatly accelerate the selling process. They have ready access to qualified buyers and marketing resources.
Interview several agents and ask about their experience with vacant land sales. Check reviews too. Then select someone well-versed in pricing, marketing and negotiating land deals.
6. Offer Owner Financing Options
Offering your own financing instead of requiring buyers to secure their own loans opens your listing to more potential buyers. The less complex the deal, the faster the sale.
Work with a real estate attorney to structure equitable owner financing terms for quicker land sales. This gives buyers more flexibility.
7. Divide the Parcel into Smaller Lots
If your acreage is sizable, consider dividing it into smaller parcels. Each lot will likely sell faster than one large chunk of land. The combined sales can be quicker.
Survey costs are usually lower when done at one time. Check county planning rules on subdividing agricultural land before proceeding.
8. Highlight Mineral/Resource Rights Included
Land that conveys all mineral rights, water rights and timber often attracts buyers more quickly. Extractable resources enhance financial value.
If your parcel includes some or all of these rights, flaunt it in listings. Seek professional appraisal of the resources. Buyers will appreciate quantifying the extra value.
9. Offer Credits/Concessions to Buyers
Sweetening the deal can motivate ready buyers to move faster. Offer closing cost credits or other concessions like discounts for paying with cash.
You can require fast closing dates in return to accelerate the sale. Just make sure terms align with your timeline goals.
10. Consider Land Investor Purchases
Companies that buy land for investment may present the fastest way to sell your Georgia property. Land investors have funds earmarked for quick purchases.
Do your research to find reputable land buyers with fair offer practices and close on time. Ask about their buying criteria to see if your land qualifies.
Investors can close in days if you accept their purchase offer, eliminating listing wait times. Just be sure to compare against market value.
Selling land quickly in Georgia takes effort, but it's very doable if you use the right strategies. Following one or more of these 10 tips can help expedite a sale so you can move on as planned. With the right preparatory steps, pricing and marketing, you can capitalize on demand from motivated buyers looking for land just like yours across the Peach State countryside.
Should You Market Your Land Online?
Selling land typically requires extensive marketing to connect with interested buyers. With so many real estate transactions now beginning online, creating digital listings and advertisements for your property is practically a necessity. Here are some key factors to consider when deciding how heavily to market your land online.
Benefits of Online Land Marketing
Marketing land online offers several advantages compared to only traditional marketing methods:
Wider Reach
The internet provides access to exponentially more potential buyers than you could reach through print ads and yard signs alone. Listing online exposes your property to thousands of motivated land buyers and investors searching for deals.
24/7 Visibility
Land listings on popular real estate sites and multiple listing services grant round-the-clock visibility to prospective buyers. Your ad can be discovered at any time of day or night.
Metrics and Data
Digital marketing provides statistics and data not available with traditional marketing. You can see how many views your listing receives, what buyers are clicking on and more.
Potential Drawbacks
However, marketing land online does have some possible drawbacks:
Learning Curve
Those unfamiliar with internet marketing face a learning curve getting set up with effective listings and ads. Professional assistance may be advisable.
Ongoing Maintenance
Your online presence requires regular monitoring and maintenance to keep listings and ads current. It also takes time to field buyer inquiries.
Fees
Many sites charge fees for premium listings or digital ads. These costs must be factored into your marketing budget.
Overall, the large upside of increased exposure and efficiency make online marketing well worth pursuing for most land sellers serious about finding buyers quickly. Just be sure to educate yourself on effective online listing practices and work with an experienced real estate pro if needed.
Final Words
Selling land quickly takes focus, preparation, and utilizing the most effective marketing tactics. For Georgia landowners seeking a fast sale, implementing strategies like competitive pricing, robust online exposure, and tapping into land investor demand can help expedite the process. With a savvy approach, proper pricing, and persistence, you can connect with an eager buyer ready to purchase your Peach State property. Employing several of these 10 tips can help you successfully accomplish your real estate goals and sell your Georgia land faster.
Frequently Asked Questions (FAQs)
How long does it usually take to sell land in Georgia?
On average, it takes 1-2 years to sell vacant land in Georgia if you list it with an agent and market it yourself. But with the right pricing and marketing strategies, you can shorten that timeframe significantly. Some parcels sell in just a few weeks or months when priced right and promoted well.
What pricing strategies help sell Georgia land faster?
Pricing your land below market comparables by 5-10% is advisable for a quick sale. Consider offers at about 70-80% of asking price. Also look at tax assessed value as a pricing baseline. Overpricing is one of the biggest holdups.
Should I consider owner financing to sell my land faster?
Offering your own financing terms instead of requiring buyers to secure financing can definitely expedite sales. It expands your pool of potential buyers. Just make sure terms align with your goals and consult an attorney.
How important are photos and virtual tours for Georgia land listings?
Great visuals are huge for generating quick interest and traffic to your listing. Invest time and effort into top-notch photography, videos, drones, 3D virtual tours, etc. This "eye candy" gets buyers excited.
What are the best online listing sites for fast Georgia land sales?
At minimum, list on Zillow, Realtor.com, Trulia and Lands of America for maximum exposure. Also use targeted Facebook ads and post in active real estate investor groups and forums. Casting a wide online net is key.